Founder and President, IER Partners
Andrea Syverson is the founder and president of IER Partners, which has guided and strengthened brands of all sizes with savvy best practices for creating customers for life. Combining her passion of adventurous listening and working across diverse industries, her “outsider-insider” creative branding and merchandising expertise and objectivity has been valued by companies as diverse as Ben & Jerry’s, Celestial Seasonings, CHEFS, Boston Proper, SmartPak, See’s Candies, Spanx and World Vision. Andrea has more than 20 years of providing clients both domestic and international with innovative approaches to branding, product development and creative messaging. She is the author of two books about brand building and creating customer-centric products that enhance brands: ThinkAbout: 77 Creative Prompts for Innovators, and BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants.