Director of Retention and Relevancy, QVC
Annette Dunleavy is the director of retention and relevancy for multichannel retailer QVC Inc. In this hybrid e-commerce/digital marketing role, Annette leads the customer relevancy strategy and leverages behavioral data and analytics to deliver targeted, relevant shopping experiences to customers across the website, on the app and within marketing channels.
Annette is a passionate retailer who has held various leadership roles throughout her career in email marketing, mobile and app marketing, catalog marketing, e-commerce merchandising, e-commerce innovation and strategy, credit card and loyalty marketing, and gift card management.
When she’s not playing the role of retailer, Annette is actively playing the role of shopper, typically with her two daughters, and occasionally joined by her husband and son.
Annette holds a B.S. in marketing from Penn State University.