Director of Global Marketing, Timberland PRO
Cassie Heppner serves as Timberland PRO’s director of global marketing, responsible for leading the worldwide marketing strategy and development of global marketing assets and programs to drive the Timberland PRO® brand. This includes leadership of Timberland’s overall brand voice and messaging, communications and advertising development, consumer insights and digital engagement. Her role includes directing the global brand management, creative development, and driving the consistency of the brand message across the retail landscape — in-store and online. Cassie has been with Timberland since 2004. She left for a short term to work in the technology space before heading back to Timberland. Cassie received a Bachelor of Science degree from the University of New Hampshire.