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Jasmine Bellamy

Head of Product Strategy, Gap Factory

Jasmine Bellamy has had a distinguished 25-year career in retail merchandising. Her passion for fashion began as a sales associate turned college inroads intern at Macy’s. After earning her BS Marketing Management from Syracuse University, Jasmine joined Lord & Taylor and graduated from its executive training program. She climbed the corporate ladder from assistant buyer ultimately to vice president general merchandise manager, while also earning a Masters in Business Administration from Fordham University. Jasmine has driven the merchandising strategy for numerous well-known retailers including Bloomingdale’s, LOFT,  Kmart and, most recently, she joined the iconic American brand Gap as the head of product strategy for Gap Factory. She’s an expert in celebrity brands having directed the collections of Sarah Jessica Parker, Venus Williams, Adam Levine and Nicki Minaj. A follower of social media, Jasmine blogs for her new media company, Chocolate Chip, a family lifestyle brand, and is also the co-founder of The Partnership for Boys, a nonprofit focused on developing driven, engaging, resilient and responsible boys and young men.