President and Chief Merchandising Officer, Beyond Proper by Boston Proper
As president and chief merchandising officer of Beyond Proper, Sheryl is responsible for the overall growth and direction of the brand, overseeing all aspects of business strategy and operations. She is focused on creating a seamless, omnichannel experience across digital, print, social and mobile platforms.
Since coming on board, Sheryl has evolved the brand, which stands apart as being both on trend yet meticulously curated for today’s fearlessly feminine woman. Sheryl has further differentiated the brand with sophisticated clothing that’s daring, sexy and unforgettably distinctive.
On a personal note, Sheryl is an avid shopper, enjoys a day at the spa and is dedicated to her local ACCF charity. Above all she cherishes her family time with her husband, John, daughters Madison and Alexendra, her pets Ezra, Hemingway, Emerson and Madex.
Sheryl has a BS degree in Business Economics from State University of New York as well as a degree in Fashion Merchandising from the Fashion Institute of Technology and more than 25 years of general management and merchandising experience working for major retail apparel brands with global recognition, including Old Navy, Gap and Bloomingdale’s.