President and Chief Merchandising Officer, Boston Proper
As president and chief merchandising officer of Boston Proper, Sheryl is responsible for the overall growth and direction of the brand, overseeing all aspects of business strategy and operations. She’s focused on creating a seamless, omnichannel experience across digital, print, social and mobile platforms.
Since coming on board, Sheryl has evolved the brand, which stands apart as being both on trend yet meticulously curated for today’s fearlessly feminine woman. Sheryl has further differentiated the brand with sophisticated clothing that’s daring, sexy and unforgettably distinctive.
Committed to a positive and respectful environment, Sheryl leads by example and dedicates herself to a culture of continuous improvement with a unique and rare open-door policy for feedback, positive reinforcement and results-driven performance standards.
On a personal note, Sheryl is an avid shopper, enjoys a day at the spa and is dedicated to her local ACCF charity. Above all she cherishes her family time with her husband, John, daughter Madison and her pets Ezra, Hemingway and Emerson.
Sheryl has a BS degree in Business Economics from State University of New York as well as a degree in Fashion Merchandising from the Fashion Institute of Technology. She has over 25 years of general management and merchandising experience working for major retail apparel brands with global recognition, including Old Navy, Gap and Bloomingdale’s.
Sheryl is at the pinnacle of her career in her seventh year as the president and chief merchandising officer of Boston Proper, but it all started with a little rebellion, a nunnery and a various assortment of baked goods. Hers is a powerful story of passion, determination and a commitment to her dream.