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Tricia Nichols

Head of Global Consumer Marketing, Estée Lauder

As the head of Global Consumer Marketing for Estée Lauder, Tricia Nichols is responsible for driving consumer-centric platforms and strategies through innovative storytelling, omnichannel experiences and emerging technologies that will connect the Estée Lauder brand with the consumer wherever she is using, buying or sharing beauty.

Prior to joining Estée Lauder, Tricia served as the global lead of consumer engagement, integrated marketing &and partnerships at Gap Inc. She has also held senior positions at Pepsico, Mediacom and recently consulted in women’s marketing for Under Armour. She has also lent her time to academics, serving as an adjunct orofessor of marketing and media at SMU.

In addition to her role at Estée Lauder, Tricia is an angel investor and advisor for start-ups in mobile video, entertainment and hospitality.