close x

Sam Norpel

GM, Digital Commerce, Vitamin Shoppe

Sam is vice president, digital commerce, for David’s Bridal, the specialty retail bridal industry leader, and a member of the Executive Leadership Team. Sam joined David’s Bridal in January 2016 after most recently serving as the vice president of digital transformation and acquisition at Lands’ End.

Prior to her time at Lands’ End, Sam served as the vice president and director of marketing for True Action, an eBay Inc. company where she directed the omnichannel interactive marketing strategy for clients, driving 28 percent in revenue growth.

Throughout her career, she has worked with a number of reputable brands and clients which have included Calvin Klein Inc, Donald J Pliner, Charlotte Russe, kate spade new york, Kate Spade Saturday, JACK SPADE, Lucky Brand Jeans, Levi Strauss & Co., Monet, kensie, Speedo, Radio Shack, Palm, Advanta, and Chase.

Sam is a graduate of the University of Delaware, where she received her B.A. and M.A. She also took MBA coursework at Drexel University, College of Business Administration.