April 26th - 28th, 2017
Four Seasons Miami
1435 Brickell Avenue
Miami, Florida 33131
Vice President, Global Digital, Elizabeth Arden
Swan Sit is the Executive Director of Strategy and Planning, Online for the Estee Lauder Companies. ELC’s Online division builds and operates 350 sites worldwide across its portfolio of 30 brands across 50 countries. Swan is responsible for defining the group’s global strategic direction and guides implementation of digital initiatives tailored for the specific brands and regions. She also manages the new project process, explores new business development opportunities, develops the programming for the annual meeting and engages in a variety of special projects across the division. Swan was voted one of Luxury Daily’s Women to Watch in 2014.
Previously, Swan was a Case Team Leader at Bain & Company, a management consulting firm in NYC. Swan worked in the financial, oil & gas and telecom industries spanning the areas of growth strategy, operational efficiency, organizational alignment and investment due diligence. Swan has also owned a small advertising agency specializing in Emotional Branding, with clients ranging from a luxury pet resort to an arborist equipment supplier. As a Product Manager at Newell Rubbermaid, she developed products for Wal-Mart, Target, and Lowes – launching a factory in China during SARS – and ran their grassroots Trend Marketing Team. She capitalized on the Internet boom by joining Trilogy Software after college, creating marketing campaigns that still live in dot-com infamy. Swan graduated with an MBA from Columbia and a BA in Economics from Harvard. Travel is one of her passions, at 40+ countries (notably Mt. Everest, Antarctica and roaming with nomads in Mongolia) and she can often be found playing volleyball or chasing restaurant openings around NYC.