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Amy Shecter


Amy Shecter is the CEO of GLAMSQUAD, the on-demand beauty services company based in NYC. GLAMSQUAD offers hair, makeup and nail services in NY, LA and Miami with plans to launch several additional markets in the coming year.

Previously, Amy served as CEO of CorePower Yoga—a fast-growing chain of boutique yoga studios owned by Catterton Partners. She has deep experience building brands and working in a startup environment and previously held leadership roles at Elie Tahari, C. Wonder, Cole Haan and DKNY.

Amy has a clear track record of developing brands and driving omnichannel businesses across multiple categories. Her executive leadership roles have spanned a range of disciplines including merchandising, product development, marketing, e-Commerce, operations and licensing.

Throughout her two decades of executive leadership, she has been praised as a best-in-class global merchant, a dynamic general manager and a marketing powerhouse whose guidance and leadership have been instrumental to the launch and continued success of brands in the global marketplace.

She began her career at Bloomingdale’s. She holds a B.S. in Marketing at the University of Massachusetts, Amherst.