Director, Banana Republic Global Merchandising, Gap
Bahja Johnson is a dynamic retail professional with demonstrated success devising innovative category strategies that improve financial performance, increase market share, and deliver exceptional product to the customer.
She began her career at Gap in 2012 as part of the company’s prestigious Rotational Management Program, and has advanced throughout her time there in various merchandising roles.
In her current role as a director of global merchandising at Banana Republic, Bahja leads omnichannel product assortment strategies across multiple departments within the Men’s merchandising organization.
In addition to her merchandising experience, Bahja is a passionate product inclusion leader.
In 2018, Bahja co-founded Gap’s first product diversity initiative, with the mission of bringing diversity to the bottom line of the business by improving product education and pipeline, as well as talent acquisition and retention.
Successful council initiatives include updating product training materials with more inclusive language; revamping the entry-level pipeline recruiting strategy to widen the candidate scope; and launching a range of skin-tone inclusive products at Banana Republic. When asked to describe the essence of her role as a retailer, Bahja often replies, “to make everyone feel good in their clothes”.
Bahja is a member of Alpha Kappa Alpha Sorority, Inc. and holds a B.S. in Economics from The Wharton School at the University of Pennsylvania. She enjoys dance and yoga in her spare time, and is an avid Los Angeles Rams fan.