Chief Marketing Officer, PopSockets
Becky Gebhardt has more than 20 years of industry expertise focused on consumer brands and customer experiences, and she possesses a proven track record as a valuable business leader directing brand and creative efforts for multichannel businesses.
Gebhardt recently joined PopSockets in Boulder, Colo. as chief marketing officer, leading the marketing, and creative teams including implementing the development of integrated customer strategies and campaigns, and driving all e-commerce and digital marketing, advertising, social media, public relations and retail marketing on both national and international levels.
She is focused on amplifying the customer experience through voice and multichannel brand development, visual assets and brand content.
Previous to PopSockets, Gebhardt was executive vice president and chief marketing officer at Lands’ End, where she focused on elevating and expanding the customer experience through editorial content, brand voice, photography and innovative 360 degree marketing campaigns. She was responsible for leading customer retention, engagement, analytics and new customer acquisition initiatives for all of the Lands’ End businesses.
Becky also served as vice president of creative from 2004 to 2007 at Lands’ End, and, most recently, was senior vice president and chief creative officer from 2014 to 2016.
GBecky has also served as vice president, global creative director and vice president of creative, PR and online experience respectively at Crocs, Inc. and Bag Borrow or Steal. During her tenure she was responsible for the global brand creative vision and execution in over 90 countries, customer experience and communications.
Becky received her Bachelor of Fine Arts at University of Wisconsin-Oshkosh.