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Ivy Chin

Chief Digital and Technology Officer, American Tire Distributors Inc. (ATD)

Ivy Chin is the chief digital officer at American Tire Distributors Inc. Formerly, she was the divisional senior vice president of digital, for PeSmart.  At PetSmart, Ivy leads omnichannel strategy and business for the PetSmart.com site. Prior to joining PetSmart, Ivy served as the senior vice president of e-commerce for Belk. Under her leadership and guidance, the Belk.com site was recognized by Internet Retailer as the fastest growing e-retailer three years in a row. She was also vice chair of the Omnichannel Task Force team at Belk, which is charged to drive digital transformation. Prior to her time at Belk, Ivy was the worked with QVC, Inc. as the vice president for QVC.com.