Director, Digital Commerce, Chico's FAS
Kristin Smith is responsible for all aspects of performance marketing for the Wolverine portfolio of brands, including Sperry, Saucony, Keds, Stride Rite, Merrell, Chaco, Hush Puppies and more. Before this, she was vice president of digital for Stride Rite Children’s Group, part of Wolverine Worldwide Inc., and was responsible for Stride Rite’s e-commerce, digital marketing and social media. Prior to joining Wolverine, Kristin was the senior e-commerce manager for Bare Escentuals and held roles at companies ranging from Cost Plus World Market to boutique consulting firms. She attributes her passion for e-commerce to needing to send gifts and purchase items while living and traveling abroad. Kristin has a BA in International Relations from UC Davis, and has done graduate work at Yale, Stanford and University of London.