Melissa Wong is the co-founder and CEO of Zipline, the leading operations platform for field teams within brick and mortar brands. Founded in 2014, Zipline drives better business agility, sales execution, and employee engagement for the world’s most innovative retail brands. Today, tens of thousands of stores and hundreds of thousands of users around the world trust, and love, Zipline to streamline their operations and improve their businesses. Customers include Gap, Sephora, AEO Inc., O’Reilly, 7-eleven, Hy-Vee and more.

Under Melissa’s leadership, Zipline has achieved a Net Promoter Score of 78, received an honorable mention in Fast Company for World-Changing Ideas, was included in the Inc. 5000’s list of fastest-growing private companies, and CBInsights ranked Zipline as one of the 100 most promising B2B retail tech companies in the world. Zipline is Great Place to Work-Certified for its employee engagement and culture. In her role as CEO, Melissa has been recognized with the Silver Stevie Women in Business award, as a Tech Trailblazer finalist, a Retail Today Top 50 Influential Woman, a “50 Outstanding Women in Retail”, and as a Retail Industry “Mover and Shaker” by RIS.

Prior to starting the company, Melissa spent over a decade leading communication for a major specialty retailer, focused on getting stores to execute to brand standards. A Bay Area native, Melissa graduated from Bates College and returned to the Bay Area to work in PR at Horn Group before getting her start in retail.