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Sharon Price John

President and CEO, Build-A-Bear Workshop

Since June 2013, Sharon Price John, president and chief executive officer of Build-A-Bear Workshop, has led the company through a financial turnaround, while refreshing the 20-year-old brand.

During her tenure, Sharon has helped return Build-A-Bear to profitability; diversified the company’s real estate portfolio; launched a new e-commerce platform; and expanded the company’s intellectual properties, entertainment ventures and outbound licensing partnerships.

Prior to Build-A-Bear, Sharon held positions of increasing responsibility in marketing, product development and change management at companies including Hasbro, Mattel, Wolverine World Wide and DDB Needham Worldwide.

She holds a bachelor’s degree in communications from the University of Tennessee, Knoxville and an MBA from Columbia University.

Sharon has served on the Board of Directors for Jack in the Box, Inc. since 2014 and is active with several national and regional boards and organizations, including The Committee of 200 (C200), an invitation-only women’s business group.
Sharon is a sought-after speaker and has been a contributor to the Most Powerful Women series. In 2014, she received the distinguished alumna award from Columbia Business School’s Columbia Women in Business organization. In 2016, she was recognized as one of the University of Tennessee’s 100 Distinguished Alumni of the last 100 years.