OPTO International is a leading designer and manufacturer of modular and custom retail display systems for brands and retailers nationwide. With more than 40 years of expertise in visual merchandising and advanced manufacturing, we create store environments that drive engagement, strengthen brand presence, and support operational performance. While our foundation is a highly versatile modular system, our custom capabilities are extensive. From tailored fixtures to fully bespoke environments, we partner with retailers, architects, and design teams to bring concepts to life with precision and craftsmanship. If you can envision it, we can build it. Powered by in house design & engineering and U.S. based production, we deliver scalable solutions with speed, quality, and adaptability. From concept and complimentary design services through manufacturing and rollout, we ensure seamless execution and fixtures built to evolve with your merchandising strategy. Trusted by leading retailers across categories, OPTO is headquartered in Wood Dale, Illinois, outside Chicago and near O’Hare International Airport. Learn more at optosystem.com.

What core products, services, or solutions do you offer?: OPTO designs and manufactures innovative retail displays that elevate brands, transform store environments, and help retailers drive sales.
Who are some of your key customers or clients (up to 3-5)?: OPTO partners with Skechers, Disney, Hudson, Whole Foods Market, Columbia Sportswear, and Hilton.
What business problems or pain points does your solution address?: Retail moves fast. OPTO’s modular displays, custom solutions, and U.S. manufacturing help stores adapt and roll out updates quickly.
What trends do you see shaping the future of retail?: Flexibility and speed are shaping retail, alongside immersive store design with warm colors, curved fixtures, and integrated lighting.
What return on investment (ROI) or outcomes have your customers achieved using your solution?: With OPTO, retailers lower construction costs, roll out stores faster, update merchandising more easily, and increase shopper engagement and sales.