Chief Digital Officer, UNTUCKit
Lockie Andrews was recently named the chief digital officer for UNTUCKit, a NYC-based apparel brand, and is currently leading its omnichannel and digital transformation efforts.
Lockie is also the founder of Catalyst Consulting, a boutique advisory firm specializing in all things digital for consumer, fashion and retail companies. With moree than twenty years of general management experience, Lockie has assisted high growth companies (e.g. Nike, Lane Bryant, ANINE BING, various start-ups) in diverse areas such as strategy, innovation, technology, digital marketing, social media, revenue enhancement, operational/financial improvement and workforce automation.
Prior to founding Catalyst, Lockie served as an independent Operating Partner at portfolio companies of Sun Capital and Marlin Equity in the areas of finance, strategy, merchandising, technology and operations. Lockie has also held roles as the COO of Tadashi; head of New Business at Liz Claiborne Accessories (Kate Spade); CMO of Nora Gardner; and VP of Business Development at babystyle.com. Lockie was also a Senior Director at Alvarez and Marsal’s Retail Consulting Practice.
Lockie began her career on Wall Street at Donaldson, Lufkin and Jenrette, and holds degrees from Harvard Business School and Georgetown University. Lockie currently serves as a Friend of Education at the Museum of Modern Art, and she is the co-head of Fashion Tech at the HBS Alumni Angels of NY.